zdf kultur / Promotion
On Air / Loops
Luxlotusliner GmbH won the pitch for the design of “zdf.kultur".
My role was primarily designing and producing the background graphics, particularly the loops for the promotion package. From the start, one of the most important objectives for the new “zdf.kultur” channel was to create a strong connection between the World Wide Web and Television. The look of the promotion design is inspired by Flash-websites that make use of looped images. The promotion package is like a toolkit with a random generator. The team at “zdf.kultur” were given the opportunity of creating promotional designs that constantly change, at the click of a mouse button. I created around 40 different backgrounds and loop windows that can be continuously chosen at random.