Praxis Dr. Dreesen
On Air / Format Package / Branding
This five part documentary shows the diversified life of veterinary surgeon Dr. Dreesen who runs his animal clinic at an idyllic stable complex.
I developed the entire design which includes: logo, style, design elements and opener. It was important to illustrate the warmth, humour, fun and the way of life of a country vet and to integrate this mood into the design and animations. The stop-motion technique supports this feeling. Many details, including animals, medical items and images of the clinic, were combined with drawings and handwritten typography to create this world.