Praxis Dr. Dreesen

On Air / Format Package / Branding
This five part documentary shows the diversified life of veterinary surgeon Dr. Dreesen who runs his animal clinic at an idyllic stable complex.
            I developed the entire design which includes: logo, style, design elements and opener. It was important to illustrate the warmth, humour, fun and the way of life of a country vet and to integrate this mood into the design and animations. The stop-motion technique supports this feeling. Many details, including animals, medical items and images of the clinic, were combined with drawings and handwritten typography to create this world.

Client: ProSiebenSat.1. Media SE, Sat.1 Gold (Sina Poss, Michaela Kiermaier, Iva Marie Burmester)
Logo + Design + Animation: Iris Pfennig
Creative Support: Andrè Otto (Creative Solutions)
3D +  Animation: Patrick Paulin
Project Management: Sven-David Gießelmann (ProSiebenSat.1. Media SE)
Audio: Reinhard Keller (ProSiebenSat.1. Media SE)

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