Germany’s first public TV-channel "Das Erste”, commissioned Luxlotusliner GmbH to create their 2016 Easter campaign.
Our concept was to decorate large Easter eggs that would feature in the center of the TV screen. They were combined with scenes from several of the channel’s programs. For example Tatort (a crime series), family entertainment, sport and a Sherlock special. I created the layouts for two of the idents (“family” and Tatort), as well as the trailer packages, social media integration and the press kit. Together with my colleagues, I was responsible for animating the “family” ident and the “family” and Tatort trailer packages.