Das Erste - Idents
On Air / Campaign
Luxlotusliner GmbH commissioned me to develop an on-air campaign for Das Erste. The concept was to put the spotlight on the logo and to put it into scenes, which matched the different seasons/holidays.
Around the logo we created worlds in different looks/styles. We developed a total of 10 individual movies a mix of 3D, 2D, stop frame or illustration.
For the idents for winter, spring, summer, autumn and Easter, I designed a variety of scenes and took part in the art direction of the final idents.
The animation always starts from a clean background and both the logo and the scene gradually builds to a natural conclusion.