Fashion Hero
On Air / Projections
“ProSieben”, the private German television station, commisioned Luxlotusliner GmbH to create animations for their show; ”Fashion Hero". The show, presented by Claudia Schiffer, offers young, upcoming fashion designers the chance to present and demonstrate their designs and talents in front of a large audience. Together with my colleagues at Luxlotusliner GmbH and a design team at “ProSieben”, I created the opener and elements of the show’s package animations, which were then projected on shop-window mannequins. The mannequins were visually “dressed” in those projections by graphics and material textures to represent the creativity of the fashion theme.
![](https://cdn.myportfolio.com/487963e34a4f3431674a3058aabb233c/f72b191febba84af1f9f352a_rw_1920.jpg?h=95e1c6fafe17f0ab971edffddbc92b88)
![](https://cdn.myportfolio.com/487963e34a4f3431674a3058aabb233c/bdeb5ee97b775acdaf7d1c4c_rw_1920.jpg?h=85d262c87f2e0c12e36d86f7758dcd7f)
![](https://cdn.myportfolio.com/487963e34a4f3431674a3058aabb233c/fcd2efdd9b349f1a3f628115_rw_1920.jpg?h=1129450f1c858e0aa39fd9f2fee6ae81)
Client: ProSiebenSat.1 Media AG
Creative Director / Director: Alexander Krause
Art Director: Gabi Madračević
Producer: Ute Deutschmann
Design / Animation: Denise Pumberger, Cay Fiehn, Iris Pfennig
Dop: Chris Hof
Cut: Jonas Bucher, Christian Fischer
Production: Lichtenberg & Gray Productions GmbH
Creative Director / Director: Alexander Krause
Art Director: Gabi Madračević
Producer: Ute Deutschmann
Design / Animation: Denise Pumberger, Cay Fiehn, Iris Pfennig
Dop: Chris Hof
Cut: Jonas Bucher, Christian Fischer
Production: Lichtenberg & Gray Productions GmbH