Fashion Hero


On Air / Projections
“ProSieben”, the private German television station, commisioned Luxlotusliner GmbH to create animations for their show; ”Fashion Hero". The show, presented by Claudia Schiffer, offers young, upcoming fashion designers the chance to present and demonstrate their designs and talents in front of a large audience. Together with my colleagues at Luxlotusliner GmbH and a design team at “ProSieben”, I created the opener and elements of the show’s package animations, which were then projected on shop-window mannequins. The mannequins were visually “dressed” in those projections by graphics and material textures to represent the creativity of the fashion theme.
Client: ProSiebenSat.1 Media AG
Creative Director / Director: Alexander Krause
Art Director: Gabi Madračević
Producer: Ute Deutschmann
Design / Animation: Denise Pumberger, Cay Fiehn, Iris Pfennig
Dop: Chris Hof
Cut: Jonas Bucher, Christian Fischer
Production: Lichtenberg & Gray Productions GmbH

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