Dirndl! Fertig! Los!
At the beginning of the “2017 Wiesn”, Florian Silbereisen presented "Die Oktoberfestshow 2017" live from the Circus Krone in Munich. With regard to the design of the logo, Luxlotusliner GmbH developed a complete design package for the show, which was broadcast by German TV station, "Das Erste”.
The package includes: a short opener and countdown to the show, bumpers, moderators cards, lower thirds and a variety of animated inserts. The white and blue colors and the diamond shape have been taken from the Bavarian flag. The characteristic heart included in the logo, also appears in a range of other elements giving the show a confident and youthful look.