Dirndl! Fertig! Los!
On Air / Format Package / Branding
At the beginning of the “2017 Wiesn”, Florian Silbereisen presented "Die Oktoberfestshow 2017" live from the Circus Krone in Munich. With regard to the design of the logo, Luxlotusliner GmbH developed a complete design package for the show, which was broadcast by German TV station, "Das Erste”.
            The package includes: a short opener and countdown to the show, bumpers, moderators cards, lower thirds and a variety of animated inserts. The white and blue colors and the diamond shape have been taken from the Bavarian flag. The characteristic heart included in the logo, also appears in a range of other elements giving the show a confident and youthful look.

Client: ARD Design, Henriette von Hoessle
Creative Agency: Luxlotusliner GmbH
Creative Director: Gabi Madračević
Production: Jürgens TV
Project Management: Thomas Menz
Art Director + Design: Iris Pfennig
Logodesign: Iris Rinkens
Animation + Design: Cay Fiehn, Kathrin Blenk

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